Selazar Fulfils eCommerce Delivery Service Expectations with Double Award Win

We are thrilled to announce Selazar’s recent triumph in two highly valued awards: Retail Systems 2023 ‘Delivery Solution of the Year’ and CEO Monthly Magazine’s ‘Most Influential CEO UK (Logistics Technology)’. These accolades recognise our strong commitment to innovation, exceptional customer service, remarkable growth, and a highly skilled team that has been at the forefront of revolutionising logistics fulfilment for eCommerce retailers. Surpassing eCommerce delivery service expectations has been something we sought to achieve from the inception of the company for our loyal clients, and we are extremely humbled and proud to receive this recognition.


Double logistics awards wins

The Retail Systems Awards, an esteemed annual event, identifies and celebrates companies that have demonstrated outstanding performance, growth, and innovation in the retail industry. Selazar’s Delivery Solution of the Year award highlights the company’s unparalleled commitment to transforming last-mile delivery logistics. With AI technology, advanced analytics, and a relentless pursuit of efficiency, Selazar has transformed the way retailers fulfil their orders, ensuring seamless customer experiences.

Additionally, CEO Monthly Magazine, which is dedicated to recognising excellence in the corporate world, has honoured Selazar’s CEO, Jack Williams with the prestigious title of Most Influential CEO UK (Logistics Technology). This accolade underscores the visionary leadership and strategic acumen that has driven Selazar’s success in growing to become a leading 3PL fulfilment provider.


“We are truly honoured and thrilled to be recognised with these two prestigious awards. At Selazar, our mission has always been to empower eCommerce businesses with stress-free fulfilment that supports success through innovation and excellence. Winning the Retail Systems 2023 Delivery Solution of the Year award showcases the transformative power of our fulfilment solutions in enhancing the delivery experience for both retailers and consumers alike. Moreover, being named the Most Influential CEO UK (Logistics Technology) by CEO Monthly Magazine is a testament to the incredible dedication and expertise of our talented team. We thank our incredible team, our valued clients, our warehouse and courier partners, and the entire eCommerce and logistics community for this fantastic honour. Winning these awards motivates us to set even higher standards for ourselves and raise the bar for the fulfilment industry as a whole.” Announced Selazar’s CEO and Co-founder, Jack Williams.


fulfilment, logistics, 3pl services, selazar announcement


Customer-centric approach to eCommerce delivery services

Selazar is committed to optimising supply chain operations for eCommerce retailers of all sizes. Leveraging state-of-the-art technology, Selazar offers comprehensive logistics solutions that cater to the unique needs of online retailers, ensuring fast and efficient deliveries while reducing costs and environmental impact. With a customer-centric approach, Selazar strives to exceed eCommerce delivery service expectations by delivering personalised services tailored to each client’s requirements.

Selazar’s dedication to unparalleled customer service is at the core of its success. The company believes in building strong and lasting partnerships with its clients, understanding their challenges, and offering cutting-edge solutions that empower them to thrive in an increasingly competitive market. This customer-centric approach has not only earned Selazar a loyal client base but also propelled significant growth for the company as it grows and expands throughout Europe and The Americas.


The Selazar team

Selazar attributes its success to its exceptional team of professionals who are passionate about innovation, logistics, sustainability and providing the best possible eCommerce delivery service solutions to clients. The company takes pride in fostering a collaborative and inclusive work environment where ideas are encouraged and talents are nurtured. The team’s commitment to excellence has been pivotal in positioning Selazar as a leader in the logistics technology space.

The recognition from both the Retail Systems Awards and CEO Monthly Magazine further solidifies Selazar’s position as an industry trailblazer. With a clear focus on innovation, customer service, sustainable growth, and a talented team, Selazar is poised to continue driving the 3PL fulfilment sector forward and bringing value to its clients.

For any eCommerce retailers looking for exceptional eCommerce fulfilment services, now is the perfect time to contact the team at Selazar to find out why they were awarded the UK eCommerce Delivery Solution of the Year.

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3pl costs: Fixed vs Variable pricing for eCommerce fulfilment

Amid the crescendo of the eCommerce boom in 2020 more eCommerce businesses quickly sought out logistics solutions. Third-party logistics suddenly became more prevalent as demand catapulted for storage, pick and pack services, and final mile delivery. Dramatic shifts in buying behaviours brought with it shifts in delivery options too. More companies were desperate to find the best solutions to maintain customer expectations. With no stores open and fewer employees on staff, there needed to be a way to get the work done despite these issues. Cue the 3pl’s.

Thankfully working with a 3pl is a common-sense approach for enterprises that want to grow quickly and outsource operations. It’s the logical step towards alleviating the common stresses and headaches of your internal packing and shipping operations. Contracting those services to another company immediately takes care of your storage and delivery needs, saving your business valuable time, effort, and money. Yes, please!

However, choosing to partner with a 3pl means that you are giving a lot of responsibility away, right? This can bring some hesitancy for companies that are historically content with controlling all aspects of their business. With the right partner however the capability of this new fulfilment frontier will not only grow your operations but improve your quality of service. Hiring experts in any industry, like in fulfilment, ensures the job is getting done right. With these fulfilment benefits, you can focus on other aspects of your business while you remain fully operational without any loss to service or sales. When you do finally decide to take the leap to outsource to an eCommerce warehouse, it’s essential to do your due diligence.

It’s critical to make sure you have a reliable partner with a reputable record of accomplishment and the right pricing options for your business. You must make sure you understand every aspect of your contract for your fiduciary responsibilities so your business can thrive in a new age of digital commerce. Price gouging and 3pl annual subscription models can quickly bloat costs and deflate your bottom line if you don’t fully understand what you’re paying for. 3pl costs differ greatly between providers.

Third-party logistics services have helped to innovate business distribution and fulfilment channels in the late 20th century. With improvements in technology over the last 30 years, we are now able to offer more innovative business pricing options as well. This is where variable pricing vs fixed pricing comes into play, and this is what we’re discussing today.

Today, I will be breaking down fixed pricing vs variable pricing for 3pl costs. Both structures are similar, but only one has the ability to save you money. I’ll be discussing these 3pl pricing methodologies as well and how they compare, so you can decide on the best option for your thriving business.


3pl costs, 3pl pricing, ecommerce warehouse, 3pl logistics


Table of contents

1) 3pl costs: Fixed & variable pricing options

2) Fixed pricing model

3) Variable pricing model

4) What 3pl costs are associated with eCommerce fulfilment?

5) Other non-related order fulfilment costs

6) Understanding bespoke models and flexible pricing

7) 3pl pricing examples

8) Advantage of courier partners for order fulfilment

9) Fixed pricing vs variable pricing: The big difference

3pl costs eCommerce fulfilment

3pl costs: Fixed & Variable pricing models

There are different pricing options when you deal with any 3pl provider. Not one pricing structure fits all companies; sometimes, you need a customised solution. This can vary depending on the size of your company, monthly order volume, or product offerings. It can also depend on the services you specifically require such as custom packaging. Understanding the pros and cons of each pricing structure will educate you to make the best decision. 3pl pricing models include:

Fixed pricing model

Most often you will deal with fixed costs, a pricing structure that is predictable and easier to understand. You maintain the same rate for warehouse storage, pick and pack services, etc., and it doesn’t change (£8, £9, etc.). Delivery costs still change depending on the courier & size and weight of your parcel, but the general 3pl warehouse costs don’t vary. What you’re quoted is what you get.

Variable pricing model

The next is a variable pricing structure, which solidifies caps in your spending limits, but allows you to have lower fulfilment rates based on your consumption. So, what you spend has the ability to be lowered. It’s more closely linked to your performance, directly keeping costs in line with efficiency.

3pl costs include:

  1. Storage and stock management costs
  2. Picking and packing costs
  3. Delivery costs
  4. Returns processing costs

* More detail on the various 3pl costs in a little bit


3PL Fixed pricing model example

A fixed pricing model is also known as a “flat rate” structure, meaning businesses pay a flat rate per order. You’ll pay fixed costs for storage, picking and packing, kitting, customer packaging (should you want it), and delivery. A fixed model is often preferred for companies that like easily predictable costs. This is considered an advantage for sellers as they can easily manage sales projections, but they do run the risk of paying higher margins without the ability to renegotiate their set contractual pricing obligations to the 3pl.

Let’s extrapolate this with a 3pl fixed pricing cost example: (Fictitious scenario)

£1.50 per order (before delivery cost) for your fulfilment needs with 2,000/month orders

= £3,000. Simple math.

The problem falls in this fixed cost – say you negotiate based on 2,000 orders per month but explode in Q4 and end up doing 10,000 orders. In this fixed scenario, your cost is stagnant at £1,500 even though processing volumes at that rate incurs benefits of scale and fractional cost savings across the operation. None of which are passed onto you the seller. It costs less to ship more on a per-unit basis typically.

When it’s time to plan, the certainty of a fixed price gives confidence to all members of the board. They look for optimisations and efficiencies in-house in other areas and just accept that 3pl’s cost money. If sales volumes are low – that’s a Sales & Marketing issue. They can renegotiate rates to reflect the latest performance if they’re consistently high. It’s all a bit slow and wasteful but it gives a hard number for the bean-counters to work from.

3PL Variable pricing model example

A 3pl variable pricing model is a “consumption-based pricing model.” This is a hybrid approach to 3pl pricing, allowing more flexibility and scalability for businesses. You only pay for what you use and aren’t charged for services you don’t need.

So, instead of paying a “flat rate” per order which never changes, a “variable rate” per order can change. The costs decreases (based on warehouse efficiencies) and caps are in place to ensure that inefficiencies do not result in erroneous charges. Look at it this way:

If you want certainty, base the cost of cap price and be happy with the savings when your typical 3pl costs are much lower. This might be an expensive option when looking at its face value from a certainty perspective. Keep in mind there is only so much certainty you can have when predicting the future in eCommerce – generally based on earlier performance.

If you dig deeper though you’ll see that the average price is much lower than the cap and the variation from average across the year is closer to 4%. This variation directly reflects the changing seasons and order volumes being processed. At Selazar we currently cap pick and pack to £1.20 for a standard single item order, but the average cost is a staggering 67p. If we add 4% to 67p we get 70p. So, trusting in the past performance of variable pricing structure we can do some simple math:

The perspective of Certainty: (Fixed price perspective)

£1.20 per order (before delivery cost) for your fulfilment needs with 2,000/month orders

= £2,400.

Trusting in variable structure: (My 3pl partner is striving for efficiencies)

£0.70 per order (before delivery cost) for your fulfilment needs with 2,000/month orders

= £1,400.

The big difference is the price you pay when your order volumes inevitably go up Your costs as a proportion of profits won’t change drastically if you’re doing 2,000 or 20,000 orders per month.

With this model, it can be more challenging to first understand your exact costs, or track them, because they vary, but the savings cost is more favourable for you over time. Balancing costs and services that meet your brand standards is a challenge but embracing the future of fulfilment will help you stay ahead of the curve.


*Note – Fixed and variable pricing structures aren’t just single entities that are completely independent. They can be mixed and matched depending on different service charges. A 3pl can adopt the fixed or the variable structure, but they can also use both (fixed variable) like we do. More on that as we progress.


Amazon FBA “fixed-pricing-profit sharing” pricing model

Another 3pl pricing model that should be mentioned is fulfilment by Amazon (FBA). If you’ve used FBA or are considering using their services, there are more costs associated with working with them because of their eCommerce platform. You will be charged for fulfilment with Amazon (Fulfilment + storage + optional services) as well as the “selling on Amazon fee,” which is 15% of your product profit margin.

This pricing model with profit-sharing is not recommended for businesses looking for ease of scalability, as increased costs can hinder your growth. You’ll also lose brand identity when selling via Amazon, but there can be a lot of sales so it’s not to be dismissed offhand.

What 3pl costs are associated with eCommerce fulfilment?

Depending on which 3pl you decide to partner with will depend on what you will pay. Prices will vary from storage to delivery, custom packaging to returns costs. Again, with our structure, you only pay for what you actually use. There are no extra charges such as profit sharing or annual fees.

Here are common 3pl costs associated with order fulfilment.

Warehouse intake cost

This is the cost associated with workers receiving your stock you send in and organising them into the warehouse. This is typically a flat rate charge.

*Selazar currently offers this at 40p per minute.

Warehousing stock storage

After you send your stock to the warehouse, you’re charged a monthly storage fee. This varies depending on which 3pl you use.

*Selazar stock storage cost:

35p per standard sized box per week/fixed

£2.50 per pallet per week/fixed

Picking and Packing

Pick and pack costs are associated with the warehouse workers physically travelling around the warehouse to pick your products from the shelf, and then pack them into boxes for delivery.

This is a key part of the process where the devil is in the details. Common 3pl mispicks can cause headaches and this is where some 3PL’s do better than others. Tech-first approaches are preferable today as they tend to circumnavigate common human error. Special scanners should be used that update in the cloud, so details like the SKU number confirm transactions all day with order numbers. This way the right product goes to the right station, with the right packaging, to the right customer. You need certainty that orders are dispatching with the right items inside.


Selazar smart technology optimizes the routes for pickers to find the most optimal route for cost savings. We time our operations down to the second, so there are no padding or hidden fees. Our average picking time currently is 24p, capped at 40p per minute. Our pick and pack accuracy rate is also 99% thanks to our smart storage technology. It ensures smooth operations and seamless product delivery.


Selazar pick and packing cost:


Capped at 40p per item– Current average is 24p (variable pricing)


Capped at 80p per order – Current average is 43p (variable pricing)


Also known as pre-bundling, Kitting is the cost of packaging items that arrive separately that need to be organised into a single group. There is also de-kitting, which is the opposite of kitting – taking bundles and organizing them as single items for re-sale.

In normal warehouses, this can be a double charge on an unsuccessful experiment with bundling items. A great contrast is when using cloud-based technology. Bundles are combined virtually allowing one SKU to fulfil multiple items at once. Sellers can endlessly create new kits without cost until purchase and order processing takes place. Why guess at what works best when you can try it all?

Selazar kitting cost based on hourly timing fixed at 40p per minute. (Same as our picking charge)


Custom Packaging

Custom packaging means using your own custom boxes, inserts, paper, and gifts. If you’re a brand focused seller, then it’s important your parcels arrive the way you want them to. If you have a thank you card, coupon, or a gift inside, this can be added for an extra cost.

This fulfilment option is a service that is offered to clients who want to go the extra step in their marketing efforts and add some “wow factor.” Not every 3pl you work with will offer this. If you don’t want custom packaging as an option, however, then you don’t have to use it or pay for it.

The fee for custom packaging will vary for each 3pl. For example, Selazars custom packaging is based on a flat rate time used to create the custom order, at 40p per minute.

Amazon is an example of a 3pl service that does not offer custom packaging. Everything arrives in Amazon boxes, so the seller doesn’t have an opportunity to be showcased as the main brand ambassador upon delivery.

Parcel Delivery 3pl costs

This is the cost of delivering the actual parcel to the customer. This is completed with a courier network of providers including brands such as Royal Mail, Hermes, DPD, Yodel, and UPS.

3pl costs parcel delivery examples

Some couriers vary in where they deliver, such as locally, nationally, and internationally. This is why most 3PLs work with several couriers. The cost from the courier is passed onto you from the 3PL.

These are fixed costs. Variable factors include the size and weight of your parcel, your destination, and your preferred arrival time.

See some examples of 3pl delivery rates below.

3pl pricing example, 3pl courier rates, shipping rates 3pl, 3pl rates examples

Returns (Reverse Logistics)

Parcel returns or reverse logistics is the opposite of 3PL standard operations. Now, instead of the goods going to the end-user, the end-user needs the package to go back, for whatever reason. This could be a product defect, a wrong size item, colour, etc.

When parcel return management happens there is a cost associated with this process. If the parcel is sent back to the 3PL instead of the manufacturer or provider, someone needs to do a quality check on the item to see if it can be restocked for resale. This can be inspected and processed in under 2 minutes. This action of course will incur a small fee.

Returns can be a leading cause of frustration for any online retailer. Returns are not offered with every 3pl you work with. Make sure you check this detail before committing to any contracts. A good returns process will help you maintain customer loyalty and retention, and you don’t have to deal with the headaches!

92% of consumers will purchase again from a retailer if the returns process was easy.

*Selazar returns cost based on hourly timing cost/variable pricing or 40p per minute.


Selazars’ order fulfilment process broken down

You’ve seen the charges, now here is our order fulfilment process in a nutshell, a simple and straightforward process. When an order is received on your website, our warehouse gets the notification instantly in real-time (left-side below) and begins the entire packaging process and delivery (right side below).


order fulfilment, order to fulfillment process flow, what is the order fulfillment process, what does it mean when your order is in fulfillment, what does order status fulfillment mean

From the moment the customer hits the buy button to the moment they receive their package, the system automates for you, customising your specific needs with intelligent AI. You’re charged for the time that is used to complete this process along with any extra costs of the packaging and delivery (courier charges). For simple understanding, the picture outlines the fulfilment process with the costs outlined above previously.


Other non-related order fulfilment costs

There are various other fees that some 3PL’s choose to add in with their services. Much like a bank or a gym with extra signing charges, they many times are just the cost of doing business with them. Well, how is that calculated? Do you know administrative fees are calculated? These seemingly random charges should be scrutinised by you. At the end of the day a variety of unexpected charges will add up and impact your profit margins.

3pl sign up & subscription fees

When choosing to work with a 3pl it’s important to understand the total cost-benefit ratio. What are you being charged for and why? Selazar as a partner wants to help eCommerce businesses grow faster and cheaper, hence why we don’t bloat our costs. This is just one we reason why we offer no sign-up fees and no annual subscription fees. You should not be charged for this. If you see these with your 3pl, my advice, ask what you gain from this club membership?

Next is hidden fluctuating costs.


Seasonal adjustments

Not all services are the same. Some are designed to benefit the provider more than the seller. Amazon as an example has operational charges that vary for seasonal changes. See here.

This means during busy peak seasons when operations ramp up, you must foot the bill. Obviously, this is to cover their operating costs. But, why should you have to cover those extra costs?

This is an issue with fixed costs. Companies can bloat your costs as they please with seasonal changes. And those rates are already “fixed” into your contract. Make sure you keep an eye on non-related costs or hidden costs when signing any contract.


3PL Software

Every 3pl will need some sort of a warehouse management system (WMS) for stock storage and organisation. Now, not all 3PL’s will be equal in this area.

For example, we are what’s known as a “software with a service” (SWAS). We’ve already built the platform for you with our in-house tech team. With a single online platform, you control all your storage and shipping operations. This is not offered with every 3pl you use. It’s also offered as a free bonus when signing with Selazar. Now that’s service!

When working with a 3PL, you need to understand what software is being offered to you, and how good it is. This is because antiquated operations cause warehouse inefficiency, potentially deflating your bottom line. A survey of 250 supply chains revealed the average business loses over £280,000 a year due to warehouse inefficiencies like improper picking and packing.

34% of businesses also ship late because products are sold which are not actually in stock. This comes down to software and responsible inventory management. Good technology with two-way stock sync solves this issue.

Our proprietary API integrates with your Shopify or WooCommerce store for simple automation and fulfilment. This allows flexibility in our operations. Make sure your 3pl provider can offer you the proper tech you need for your business to thrive and compete in the digital marketplace.

Understanding bespoke price model

Bespoke pricing is both fixed and variable pricing. We offer both. Selazar’s bespoke pricing is “variable pricing” with fixed caps for certain services and fixed pricing for others. You could technically refer to this as fixed variable pricing. Sounds confusing, but it means designing a pricing structure service that is flexible and can save you a lot of money on processing your warehouse orders. This can all be answered by giving us a free call should you want to learn more about this now.

3PL bespoke pricing examples fixed & variable:

Stock processing & kitting – Fixed

Storage – Fixed

Pick – Variable

Pack – Variable

Packaging & shipping – Fixed*

*Depending on custom packaging use and the destination this price will vary.


Built-in caps and efficiency

So, let’s discuss caps. A cap on your pricing means that the price will never go above this. Well, you may ask then what is the difference between a capped price and a fixed price? Nothing, at first glance. A cap on your pricing is a fixed price. The difference is that a variable pricing structure allows changes to go down and fluctuate below your set capped agreed-upon price (for certain services). The difference is fixed price will ALWAYS stay the same no matter what the service is.

The variable pricing structure can fluctuate and go down, but it won’t ever go up.


Wait, why does the variable price structure vary again?

We have a consumption-based model. You get charged for what you USE. Let’s be more specific:

If a single pick and pack time for an order cost us £2 for the employee to complete this for you, why would we charge you £3? That extra £1 adds up in time. £1 x 50,000 orders in a year = £50,000 in extra costs!

These extra 3pl costs are built into outdated fixed pricing structures. This is where companies capitalise on your invoices. Their cost of labour & some profit may have only been at £2 for a single pick and pack, but you got charged £3. Why? Well, FIXED pricing structure.

With Selazar, when we save, you save. It’s that simple.


3PL pricing examples fixed & variable (bespoke)

So, Selazar bespoke pricing is “variable pricing” with fixed caps and fixed costs. So, if your cap pricing is £5 per delivery, you know you will never go above £5. But would’ve it went below that threshold? Would’ve it varied less? Well, that means more money in your account! Yes, please.

Let’s extrapolate bespoke model pricing by 5,000 units a month with picking and packing costs (variable) and delivery costs (fixed).

FIXED picking & packing and parcel delivery

Assume pick & pack charged at £1.20 (fixed or capped price), packaging materials £0.60

5,000 units at £1.80 for pick, pack & packaging per order = £9,000

Add $3.30 for delivery/5,000 units = £16,500

Total = £25,500


VARIABLE picking & packing and parcel delivery

Assume pick & pack charged at £0.70 (Average cost + variation) , packaging materials £0.60

5,000 units at £1.30 per order for pick, pack & packaging per order = £6,500

Add $3.30 for delivery/5,000 units = £16,500

Total = £23,000


That is $2,500 in savings in a 30-day period for 5,000 units

That is £30,000 savings in a 1-year period for 60,000 units


This is a simplified straightforward example that clearly demonstrates savings with variable pricing. In reality, the average cost of picking and packing will shift more sporadically every day, all day. In a single day, the variable pricing structure can go from £4.23 to £3.68 to £2.50, up to £3.20 again, etc. It may be more challenging to understand, but a cap is set, so you know you won’t be overcharged.

You have options here to save more money.


Advantages of courier partners for order fulfilment

Lastly, it’s important to remember that we are not a single operation. We are two operations, both with separate costs. We have in house services as well as a partnership service with our courier companies. You don’t have to do anything because we’ve already taken care of the supply chain for you.

This is a mutually beneficial relationship which is another significant advantage of working with a 3PL. We are interconnected to a large network of national and international couriers. Wherever your target market is, we can fulfil it, and we work with our partners to keep your costs consistent. Any changes and you will be notified. You don’t have to do any work.

Working closely with the courier networks ensures we can offer you the best possible service when it comes to sending, tracking and delivering your customers’ parcels to their front door. We are also in a position to negotiate prices for our clients because of our working relationships and mutual business benefits. We manage the service offerings and negotiate the best costs for your convenience and savings.

3pl cost savings with Selazar

The pay-as-you-go consumption model eliminates the need to tie up capital on warehouses, equipment, staff or software. There are no setup fees or monthly fees combined with an easy-to-use customer portal makes our automated end-to-end fulfilment solution the best choice for anyone looking to keep control of their brand as they grow.

For smaller businesses, this can mean a couple hundred in savings a year. This can mean tens of thousands in savings for other larger companies, potentially even more.

3pl costs eCommerce fulfilment

Fixed vs Variable pricing: The big difference

To sum things up, you want to carefully consider your pricing options when working with a 3pl. Make sure you ask questions and don’t be afraid to embrace new variable options if they are a bit challenging to understand at first. What matters for your business and long-term relationship is that you’re getting the best return on your investment. Some purely fixed pricing options as traditional standards may be easier to understand, but the variable fixed pricing structure will save you more money and help grow your business. Simply chasing a flat price number when deciding on your fulfilment provider just may not be the best solution and may leave your business vulnerable.

As a partner in your business and essentially an extension of your brand it’s critical your 3pl provides you with the ultimate benefits to automate and scale effectively. From them, you should have flexible pricing options, convenient solutions, superior technology to streamline your processes, and a dedicated customer service team.

We can get your order fulfilment automation set up in days. Give us a call so that we can find out more about your business and streamline your operations.

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3rd Party Logistics VS Amazon Fulfilment: Brand control

There are many facets to running a business. You must consider the type of product you are selling, where you will source it from, how to market it the right way, and the best way to ship it to your customer. On top of that, you need to consider the customer experience and brand control. This matters when considering 3rd party logistics vs Amazon fulfilment.

As you may have read in one of our previous blogs, 5 eCommerce fulfilment tips to drive sales, we discuss the importance of branded packaging. Also known as custom packaging; this is an attractive option for many business owners as they know the importance of brand recognition. Customers also prefer it. In fact 40% of online shoppers say they are more likely to recommend a product to a friend if it comes in branded packaging. Some of the best and biggest brands focus on this as a top priority. However, these brands also know that time is money.

3pl vs amazon fba

Table of contents

1) Brand control & custom packaging drive sales

2) Amazon fulfilment does not offer custom packaging

3) Amazon does not share buyer information

4) Does Selazar allow me to see my customers?

5) What are my options for custom packaging?

6) What should I consider when working with 3rd party logistics eCommerce fulfilment?

3pl vs amazon fba

Brand control & custom packaging drive sales

When your business is expanding, eventually you need to bring on more staff to help with the workload. From accounting to customer support and more, eventually, you need a team to help drive sales. This is where eCommerce fulfilment comes into play.

3pl services and 3rd party logistics are the solutions for fulfilling orders. Companies can outsource their product fulfilment to a 3pl like Selazar. We also offer custom packaging solutions so that your packages get to your customer exactly the way you envisioned them.

There are many great companies out there that offer custom packaging solutions. Amazon FBA (Fulfilment by Amazon) does not offer a fully catered solution. So, as a comparative analysis for transparency, it is important to remember these 3pl vs FBA options when considering your order fulfilment supplier.


Amazon fulfilment does not offer custom packaging

As the largest supplier of consumer goods in the world, the Amazon FBA program is largely embraced by many sellers. Business owners can send their products to Amazon warehouses where they store them and sell on their marketplace. Then they ship directly to customers, just like a standard 3pl.

Amazon could be considered a 3pl because they store and ship consumer goods like many other logistics providers. However, as a manufacturer of their own signature products and marketplace, I would not place them in the same category. Their business model isn’t strictly focused on order fulfilment. It is part of the numerous services they offer as a multi-national corporate conglomerate.

Custom packaging means your orders arrive with clear branding displayed. It can be simple or complex but from a glance, your brand is recognisable instantly. Through FBA your products will always arrive in an Amazon-branded box. Adding inserts, free samples or other experience boosting collateral is not possible through FBA. At least not in a seller-friendly way.

So what do sellers need to do to improve the FBA unboxing experience?

Well, pre-build your boxes at home and ship them to amazon as a single unit item. That means sourcing and shipping the individual components of your desired packaging to your home or other location. From there you will build each and every box to your specifications. When you think about order volumes it becomes very time-consuming! Oh, don’t forget you have to store a large quantity of material too.

At the end of all that work, you can ship into the FBA warehouse and then have your orders arrive inside an Amazon box anyway. Not the brand awareness booster you were hoping for.

While partnered with a 3rd party logistics you can ship all the components to the warehouse and have the box created during the Pick & Pack process. Saving you lots of time and keeping resources available for dynamic manipulation.

If you fulfil with Amazon, you will not have custom packaging provided for you. This is one of the more unfavourable aspects of order fulfilment with Amazon vs fulfilment with 3rd party logistics.

Amazon does not share buyer information

One of the rewards of selling yourself and not with Amazon fulfilment is knowing your end customer. An important tenant of owning a thriving business is repeat sales.


You want to build relationships with customers so that you develop a lifelong customer instead of a one-time sale. People love brands and prefer to buy from the ones they trust.

“65% of business comes from existing customers”

Unfortunately, you no longer have access to this information with Amazon. They do not allow you to know the end customer. This is one of the major downfalls when you become an Amazon seller. Some would argue this is for privacy’s sake, however, it would also seem that it is a way to corner the market for Amazon.

In special circumstances, Amazon does allow some sellers to view the email and phone numbers of customers. This is what’s known as “seller fulfilled prime.” In this case, the seller agrees to deliver the order themselves from their own storage facility. Even in this circumstance, you are not allowed to market or solicit any website or products outside of the Amazon marketplace. If you do, this will suspend your account, as shown in their seller agreement.


Sellers are the ones who provide most of the products for Amazon. In this business relationship, there seems to be more taking than giving. Rather than enriching the seller, they take the product, a portion of the profit, and numerous fees on top of that.

This business model is synonymous in a way with Facebook and Instagram. These companies rely on “user-driven content,” or in this case, “seller-driven” products. With Amazon, most items sold are independent seller-driven products.

“60% of Amazon’s eCommerce sales are third party sellers”

These sellers provide over half the value of Amazon and allow them to thrive.

Amazon marketplace has both its advantages and disadvantages for third-party sellers. All these selling points should be considered when deciding your overall business strategy and operational setup.


Does Selazar allow me to see my customers?

Of course!

Your customers belong to you. You made the website and provided the products. Selazar has nothing to do with your marketing or sales. We simply provide the end process of order fulfilment, and final mile delivery, along with robust technology that allows you to track and update your products online.

When you partner with Selazar, you will have access to our seller portal that links with your online store. Therefore, as sales come into your website, Selazar’s portal is automatically updated at the warehouse to be fulfilled right away. This is known as two-way stock sync.

We then pick and pack, and ship your products to your customer as efficiently as possible. Third-party logistics includes no fuss, no headaches, just stream-lined intelligent automated operations.

What are my options for custom packaging?

Custom packaging is a great investment in your brand value. 70% of consumers form their impression of a brand based solely on the packaging, so, it matters. When you can give customers more value than they were expecting, it provides the “wow” factor. However, you also need to consider the costs of this process.


Costs of custom packaging include:

Custom boxes

Custom boxes contain brand logos and custom messaging. You can see some fitting examples from packaging works, a UK company. The overall cost per box is determined by the size and shape you prefer, along with the quantity you order obviously, and the amount of text printing involved. The average cost of a custom box can range anywhere from £.15 – £10 per box. See their custom quotes here.



Custom ink printing

Digital printing technology uses three-dimensional software to custom print text on your packaging and inserts. The nice thing about this is personalisation.

According to the Pantone Colour Institute, people experience 80% of their awareness from sight. So, colours like bright pink and bright yellow are real attention grabbers.

It’s important to note that you do not have to include lots of extra ink to stand out and be effective in your marketing. That could inflate your bottom line. Even a minimalistic packaging approach can reduce packaging costs while making an impression. You can still be bold, but simple.

See some great custom ink printing designs here with Packaging Works. You can start with a minimum order of 30 boxes.

The truth is it makes a difference. However, if custom boxes and printing are simply not an option for you, unbranded boxes and mailers can still be a good option.

The point is that custom packaging works and it is effective. Now you must decide how important it is to your business when it is delivered to the end customer. Do you prefer your brand be the sole focus or Amazon?

Custom inserts & materials

Custom inserts can include a wide arrange of designs based on your product. This could include divider sets, customizable printed inserts, layer pads, and even cushioning.

These can come in the form of paper inserts, cardboard inserts, or foam inserts. These allow you to display your products well, adding to a better unboxing experience. Paper inserts are good for small lightweight items such as beauty products. Cardboard inserts are ideal for heavier products that need more protection. Foam inserts are best for fragile items. custom boxes, brand control, branded packaging,

Courtesy of American Box Company


This is obviously an added cost, so you will need to do some research with companies near you.

After you have completed this process, you can simply forward your materials to our warehouse where we store and prepare for your order fulfilment.


What should I consider when working with 3rd party logistics eCommerce fulfilment?

When deciding to work with a fulfilment partner, you want to consider if the company will benefit your business. You want to ensure they have the right operations and resources available to meet the demands of your customers while saving you time and money.

You should consider the following:

1) Do I have enough monthly order volume to pay for the costs of 3rd party logistics services?

2) Does their technology save me time and streamline my operations?

3) Do they offer 24-hour delivery?

4) Does the 3pl have a strong courier network?

We provide all this and more with our eCommerce fulfilment services. Set up a discovery call to learn more about our services.

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Order Fulfilment Through the Power of Social Selling

Table of contents

1) What is order fulfilment through social selling?

2) Why should I pay attention to fulfilment through social selling?

3) Social selling with Facebook and Instagram

4) YouTube marketing

5) TikTok marketing

6) Social selling summary


What is order fulfilment through social selling?

Product fulfilment through social selling means directly selling your products through social networks and having the orders fulfilled with 3pl services.

As you know, social media has had a major impact on how we live our lives, from how we get our news, to how we interact with friends and family. Now it’s having a major impact on how we do our shopping. In a new age of social media more consumers are looking to social networks to fast-track their buying decisions. In fact, over 40% of digital consumers use social apps to research products online. Compared to Google, it’s the next best search engine.

Consumers can use Youtube’s own search engine to find thousands of unboxing videos for their favourite products. Facebook and Instagram now offer digital merchant stores where consumers can directly see products from those apps and choose to buy directly from there without having to go to a third-party website. Even Tik Tok, an app that exploded in 2020 with millions of new users (mostly for entertainment value) is adapting its model for business owners. In the third quarter of this year, TikTok will soon alter its platform to help eCommerce businesses profit from brand buying.


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In 2021, 53.6% of the world’s population currently uses social media with an average daily usage of 2 hours and 25 minutes! Those are big numbers that brands simply can’t ignore anymore. A 2020 social media trends report has proven that social media apps inform buying decisions. Younger demographics are particularly keen, which is why so many brands and retailers are targeting them. So, the question is, is your brand making the most of social selling through these eCommerce platforms?


Why should I pay attention to order fulfilment through social selling?

As history has shown, one of the most essential elements of running a successful business is adapting to the times. Innovation inspires new trends and shopping behaviours, leading companies to either explode with growth or imploding with declining sales. Social networks have shaped eCommerce selling in new ways the same way the adaptation of the internet changed traditional shopping. Back then, what many seasoned veterans of retail thought would be a superfluous undertaking (moving from bricks and mortar stores to online) has

proven false. The internet has circumnavigated many antiquated predictions about consumer trends. Simply put, many were wrong about the shifting trend to online shopping. We see much of that same thinking today with companies not quite embracing the power of social media. Two-thirds of companies have yet to create a social media strategy for their sales organisation.


“84% of executives consider their future success to be extremely dependent on innovation”


When Blockbuster and Toys R Us failed to transition online to a digital platform, they both went under, and new companies captured the available market. The internet boom of the last two decades has forced businesses of all sizes to question their marketing strategy. Time and time again modern history has revealed this critical idea of how innovation sparks change, requiring more businesses to be flexible in their model. Having a big picture social media strategy can catapult your business into a new direction of prosperity and profit.

Social media gained 490 million users in 2020, a 13.2% increase from the previous year. The number of users now on social media is estimated at 4.2 billion. Why any business wouldn’t target this volume of potential customers simply does not make statistical sense.

Social Selling with Facebook and Instagram 

Facebook and Instagram are the most popular social media platforms. Social selling products on both platforms makes it easy for customers to interact with your brand and make a purchase. Facebook currently has 2.7 billion users while Instagram has 1.2 billion. As many know, Facebook purchased Instagram in 2012, so promoting on both platforms is easy with a Facebook ad account. Recently Instagram has released the option to advertise on their platform without selling with Facebook, and you simply take some different steps to advertise directly from posts. You can find out how to do that here.

Learning how to market and advertise on these platforms is not an easy “plug and play” option. Online advertising is an art form that takes time to master, but once this process is mastered with effective means of targeting your customers, your brand can highly profit from it. One company that has had major success is Termaza Haute Couture.

This fashion house specialises in handmade evening and bridal dresses. By targeting women 18 – 60 who showed an interest in unique and elegant clothing, they were able to increase sales by 55% in six months, doubling the total company revenue. Utilising Facebooks targeting tools as well as their Lookalike Audience targeting, along with several A/B tests of their own, garnered amazing results.


Social selling

Tips for social selling on Facebook & Instagram


1. Make it personal

Rather than having a picture of your product, have someone physically using the product. If it’s clothing, someone should be wearing it. Someone should be shown applying it if it’s beauty products like face cream.


2.Use High quality images and video only

The quality of your media reflects the quality of your brand.


3.Use effective targeting 

Selling with Instagram and Facebook gives you tools for narrowing your audience. Being more specific than broad is ideal.

For effective Facebook selling, check out this article from Hootsuite.

For effective Instagram selling, check out this article from Instagram.


Advertising on Facebook groups


Another effective sales tool is creating a Facebook group around your brand. Facebook groups centre around sharing useful information about any industry or topic. By creating your own Facebook group around “Beauty products” for example, you could easily promote what you are selling. You can directly discuss relevant topics around the benefits of what you offer to assist with health and beauty. Learn how to about effective on Facebook group selling.


YouTube Marketing

Video content is an effective means of communication when it comes to attracting new customers. YouTube is the second most popular website after Google. People go to YouTube for all sorts of reasons for entertainment, but also for information, even for products. In fact, over 70% of viewers say that YouTube makes them aware of new brands.

The sheer volume of video content has grown exponentially, especially in 2020 with everyone being home. People prefer watching videos than having to read all sorts of information about a product. One survey concluded that 72% of consumers prefer to watch a video to learn about a product or service. More marketers are keenly aware of this which is why video marketers get 66% more qualified leads per year.


Below is a great example of brands leveraging social selling with Youtube eCommerce videos

Skincare Tutorial | Skincare Realness with @tashaggreen | Boots X


Your brand can easily stand out from the rest by investing time into video marketing. Buying some equipment and video software is not extremely expensive, and by doing so can take your brand to new heights. Posting on YouTube is free and you can easily link your YouTube videos to your website.


A website is 53 times more likely to reach the front page of Google if it includes video


TikTok Marketing

When most people think of TikTok they typically think of entertaining dance videos. What they may not know is that businesses are thriving on this platform. There is a completely new subculture that has been created, disrupting the social media industry, and attracting new customers. It’s become so addictive that nine out of ten TikTok users use the app multiple times daily.

Much like YouTube, there are helpful videos around everything you can imagine. From mental health to fitness, cooking to entrepreneurship, financial planning to real estate, you name it. No dancing and no twerking whatsoever! Because the largest video you can create on there is only 1 minute, it forces influencers and brands to jam a lot of quality into 60 seconds. People like quick and easily digestible information. This is one of the many reasons why the app has become so popular and why TikTok is the world’s most valuable start-up, currently estimated at 100 billion dollars. It is also offered in 155 countries.

TikTok currently has 689 million users


So, how can you profit from social selling on TikTok?

In October of 2020 TikTok partnered with Shopify. What this partnership means is that TikTok has designed a format for eCommerce businesses and retailers to sell their products directly from their channel – just like Facebook and Instagram. Using TikTok’s API, Shopify users can now connect TikTok to their dashboard and manage their business ads manager from there.

Currently, business owners can advertise on TikTok in the following way.

  1. In-feed Ads
  2. Brand Takeover
  3. Branded Hashtag Challenges
  4. Branded AR/Effects Content

Further innovating, TikTok also wants to offer live stream shopping capabilities whereas users can order directly from the app during a live stream. So, if there is a particular influencer that users like following, that influencer can include a link for the product their showcasing live. It is not available yet but be on the lookout for it.


What should I do in the meantime?

Get on TikTok and start promoting your brand. Develop followers and start creating a public image on this powerful platform.

Social Selling Summary

Embrace the power of Facebook, Instagram, Youtube, and TikTok. Social media is strong and it won’t be going away. Get creative with your marketing strategy and work to be on each one of these platforms. Your bottom line will thank you for it. Should you have any questions about order fulfilment through Selazar with these platforms set up a discovery call with us.

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Expanding Fulfilment Operations with new 3PL Warehouse

Announcement: Our new 3pl warehouse

London, 26 May 2021: Rapidly growing eCommerce fulfilment company Selazar has announced the expansion of its operations, with the opening of a new state-of-the-art flagship 3pl warehouse in Nuneaton, Warwickshire. The new warehouse will see the UK-based tech company increase its reach to all areas of the country via this prime geographical location.



Selazar, which was founded in Belfast and also has offices in London and Birmingham, has been on a solid growth trajectory since its launch in 2019. The company has developed a highly innovative proprietary eCommerce fulfilment platform and primarily services medium-sized and bespoke retailers throughout the UK.

The new flagship 3pl warehouse offers the UK’s most accurate fulfilment service.

It is designed for high-speed, high-volume operations and is already demonstrating its capabilities. In the initial test phase, pick time was reduced by 20 percent within 30 days of the commencement of operations. Peak output volume for the facility is 250,000 orders per month and 1,000,000 picks per month at full speed.

Commenting on the opening of the new warehouse, Jack Williams, CEO of Selazar said: “Our new state-of-the-art warehouse marks an important milestone in our ability to provide fast and innovative fulfilment services throughout the UK. As we push to bring turnaround times lower and lower, we are constantly working to optimise our performance. At the Nuneaton warehouse, we’ve managed to turn orders around in less than 30 minutes. Our new target is sub-15-minutes. As an emerging start-up being recognised within the tech eCommerce space, Selazar is proud to bring 75 new jobs to the local community in the near future. “

The flagship 3pl warehouse setup was completed in record time, only two weeks to fully prep the site for change over. Selazar successfully migrated to the new site using our tech-first approach without interrupting our partner’s service. The new site will become home to a technology innovation centre where product lines and new start-ups can benefit from market-beating technology while they build pipelines and scale their business.


The start of an explosive expansion journey began right here in Nuneaton. The lessons learned and success of onboarding this site will form the base plan for Selazar’s expansion across the UK, EU and the Globe.

Selazar customer Will Duffield CEO & Founder, Starwood Sports – a UK-based retailer of premium products for recreational sports said: “Selazar has been an ideal partner for Starwood Sports, in both optimising our customer experience and distribution costs. The team understands our business and offers outstanding service that has helped us to grow our business. We’re certain the new Nuneaton warehouse will extend Selazar’s capabilities, which will benefit us and our customers.”

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About Selazar

Selazar is a UK-based tech-first eCommerce fulfilment specialist. The company has developed a proprietary, cloud-based warehousing and fulfilment platform for eCommerce retailers. We pick, pack and ship products to your customers as efficiently as possible. No fuss, no headaches, just streamlined, intelligent automated operations. Our transparent system lets retailers understand, track and ignore the complex process of fulfilment, allowing them to get on with the real work – growing their business.

Being recognised in Northern Ireland for our innovative approach, Innovate NI and Tech Nation have both recognised Selazar with awards for our easy-to-use platform.

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Logistics Services for eCommerce: What is 3pl, 4pl, 5pl?


  1. 1pl Logistics Services

  2. 2pl Logistics Services

  3. 3pl Logistics Services

  4. 4pl Logistics Services

  5. 5pl Logistics Services


There is always specialised terminology within various industries. For the logistics industry, you will most often come across 3PL, 4PL, and 5PL. What these terms do is categorise what logistics services these specific providers offer. Depending on the services needed for your business, you will choose one of these terms. So, what is the difference? How do you know which one you should be using?

Outsourcing for logistics was a rare occurrence before the 1980s. However, as advances in technology began to happen, this transformed supply chains. With the rise of artificial intelligence (AI), outsourced logistics keep improving every year.

Having a clear understanding of logistics services and supply chain management can help your business financially. Things such as are my business spending too much money on transportation? Will outsourcing to a 3pl or 4pl save my business money? What exact services do I need, and do I need something simpler and more streamlined? What are the advantages and disadvantages of each service? So, let us discuss.

To have a broad overview of these services, we will also be touching on 1PL, 2PL, and 3PL.


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1PL (First Party Logistics)

What is a 1PL?

1pl simply defined means first-party or first-person logistics. The company or business with the product also takes care of all its own transportation and logistics. You will see this a lot with retailers and grocery outlets. From Sainsbury’s to Marks & Spencer, they have their own trucks and take care of their own logistics.

What are the advantages and disadvantages of a 1PL?

Advantages – Having complete control over your own logistics can be seen as an advantage. Internal communication needed only instead of external communication. The company has complete authority to manage operations.

Disadvantages – Handling your own transportation and logistics is expensive and time-consuming. Therefore, only the most prominent retailers tend to handle their own logistics. They must pay for drivers, trucks, fuel, and so much more like insurance and vehicle maintenance. Could that money be spent better with having less employees who simply coordinate deliveries with a shipping service?



2PL (Second Party Logistics)

What is a 2PL?

2PL simply defined means second party or second person logistics. This is the scenario if a retail outlet didn’t use its own trucks and instead hired a service. If a manufacturer wants to send goods to a warehouse, they could a hire a shipping service to take care of that delivery. If a car dealership sells cars online and needs a car delivered across the country to a customer, they would hire a second party semi-truck company to do it. Some companies may also use the UK Royal Mail Service to send packages to their customers. So, 2PL basically covers transportation. Uber Eats, or Deliveroo could be considered 2pl’s as they only handle the transport of goods from restaurant to your front door.

What are the advantages and disadvantages of a 2PL?

Advantages – By using a second party, the business frees up time and company resources to focus on other aspects like growth. They may also be saving a lot of money by not hiring extra staff and trucks to handle their deliveries. Each company is different, so all costs must be considered. Would this option be cheaper for your business?

Disadvantages – You have to give up control to another party. If there are issues, you must rely on others to fix them. Quality control could be an issue if the provider is not a top-notch service. You’re still managing order processing and inventory management, which is very time-intensive. ( link to order processing somewhere?)



3PL (Third Party Logistics)

What is a 3PL?

3pl simply defined means third party or third person logistics. This is where outsourcing your fulfilment needs really ramps up, and service benefits kick in. The day-to-day operations of a 3pl range from receiving to final-mile shipping. They include:

Storing and managing your inventory in their warehouse, Inventory Management.

Picking and packing your items when an online order is made, Order Processing.

Tracking your products to their final destination, Order Management.

What are the advantages and disadvantages of a 3PL?

Advantages – Companies can outsource all their fulfilment needs for customers. They can rely on the competence and proficiency of a company that handles substantial amounts of consumer goods. This is particularly attractive for online sellers who are time short and looking for intelligent solutions. They can solely focus on growing their business and managing customers.

Disadvantages – Quality control is out of reach. Therefore choosing the right 3pl with a good track record of quality control and competence is critical to success.



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4PL (Fourth-Party Logistics)

What is a 4PL?

4PL simply defined means fourth party or fourth person logistics. A 4PL acts as the complete intermediary between their partner brands and several logistics companies. Essentially, they will work with other 3PL’s and manage the day-to-day operations closely with their supply chain network on behalf of their clients. They typically do not own warehouses, but partner with warehouses and 3PL’s in their delivery network to send items to for distribution.

What are the advantages and disadvantages of a 4PL?

Advantages – Freeing up the time to the retailer allows them to focus on day to day business operations.4pl’ss work to be very strategic in their process as they work to find the best solutions on behalf of the company. This means getting multiple quotes from differ3PL’s, pointing out inefficiencies and auditing the entire process.

Disadvantages – A inexperienced 4pl without the proper credentials or supply network can easily cause hiccups in the companies” supply chain. Though it can be helpful for a 4PL to control your logistics, you don’t have complete control over warehouse operations. Management of physical operations at the supply warehouses is removed.



5PL (Fifth-Party Logistics)

What is a 5PL?

5PL simply defined means fifth party or fifth person logistics. This service takes it one step further from a 4PL. Again, this is more of a consultant position rather than owning physical operations.

Their management of supply chain operations expands internationally, whereas 4PL and below tend to focus more on domestic operations. More than that, they also manage the supply chain from the supplier to the retailer or manufacturer they represent.

Basically, suppose they represent a company that makes computers. In that case, they handle sourcing the individual computer components for the computer manufacturer to build their computers while also managing the completed computers to be sent to customers afterwards.

They will source the services a company needs as well as negotiate contracts. Quite often, they focus on getting the best rates from many 3PL providers.

What are the advantages and disadvantages of a 5PL?

Advantages – They focus on leveraging technology to create highly efficient networks. The focus on eCommerce companies with no physical store space. Again, they are a convenience to companies that don’t want to handle logistics.

Disadvantages – Relying on a company that does not physically manage the process from the warehouse or supply chain. They work primarily from an office, not a warehouse.


I hope you now understand the different logistics providers, what they do, and how they operate. As a 3PL, Selazar believes we are the best solution for eCommerce companies looking to grow their brand and outsource their fulfilment. Our partners can meet us and see our warehouse. We are transparent and enjoy showing our clients our systems and automation to improve final mile delivery services to their customers with efficiency and precision.




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The Selazar Pitch: 3pl and Fulfilment Centre

Table of Contents

  1. What is a 3pl?

  2. Our tech-forward approach

  3. Software with a service (SWAS)

  4. Advantages of late dispatch

  5. No fixed contracts/pay as you go model

  6. Maintain your brand control

  7. Product bundling

  8. Why Selazar?


The truth is not all companies are created equal. It’s the same with 3pl fulfilment services. When you analyse a company, break it down into parts, and decide how it compares to other companies, only then can you make an intelligent and informed decision. Selazar makes managing your inventory and delivering your products easy, driving better reviews from more satisfied customers.

Running your own eCommerce business is exciting – especially when you start turning a profit! However, you must be prepared when sales start to skyrocket and the demand for your products increases. Launching a beautiful online store and creating branded products that your customers absolutely love is only the beginning.

In this article, you will learn how Selazar is innovating 3pl fulfilment with our tech-first approach. Unlike the old-school methodology, we’ve built our system from the ground up to be just as nimble and dynamic as your eCommerce store. We want to walk you through the great benefits we can offer your online business and why you should consider partnering with Selazar fulfilment services.

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Selazar is the UK’s most accurate third-party logistics provider that supports eCommerce business with order fulfilment. From sale to final mile delivery Selazar is at the forefront of technology and warehouse logistics innovation. An award-winning service that has been publicly recognised by the logistical operations industry time and again. We partner with some of the most exciting brands in the eCommerce space, and we want to bring that same success to you.

We will pick and pack your products, manage your product inventory, and ship them directly to your customers. As a tech-first 3pl, we process faster with more organisation than you could ever hope to achieve self-fulfilling. You want your business to be a success. We want your business to be a success, which is why we work diligently with our partners to execute all their needs and requests. We listen to our partners and then deliver upgraded features that help sellers reach growth targets.



Tech forward approach

inventory software, smart warehouse, e warehouse, logistics service provider, 3pl warehousing, on demand warehousing, warehouse management, wms system, 3pl providers, warehouse stock, warehouse solutions, warehousing and distribution, warehousing services, warehouse storageWhere the old-school approach of logistics has failed in the past, emerging technology combined with smart processes has revolutionized the logistics industry. Being at the vanguard of technology is crucial for b2b and b2c in the 21st century. Prioritizing the entire journey of product fulfilment can often be overlooked by business owners. Focusing on sales but lacking in fast delivery can negatively impact the customer experience. Tech lead fulfilment speeds up delivery practices for your business to deliver products faster and smarter. Slow service and disgruntled customers are your business’s last needs when trying to scale operations.

By pointing out some of the typical vulnerabilities in supply chain management, Selazar was able to evolve the entire process with data-driven solutions. Our dynamic built-in tools allow our digital systems to easily align inventory tracking into our warehouse operations. From product absorption to final mile delivery, our fulfilment operations can be tracked from a desktop or mobile device.

Using smarter software, we have implemented time-saving practices during our pick and pack processes that help reduce typical warehouse errors such as missing items and slow dispatch speeds. Because of these safeguards, we have maintained a 99.9% pick accuracy rate since our inception. This is the type of focus, core competency, and careful attention to detail sellers need to partner with to delight customers from the store to door.



Our 3pl mobile solutions, combined with smart business practices like state-of-the-art scanners and using QR codes instead of bar codes, deliver more information to our network rapidly. Having the unique ability to deliver quick status updates with inventory offers our clients complete transparency throughout the supply network at all times. Rest assured that your service expectations will be met, and your customer’s satisfaction will be evident by all your new delivery-focused reviews. From warehouse to seller, benefits like this improve efficiency and sales.

By embracing technological solutions, you reduce human error and implement time-saving practices. When dealing with large volumes of inventory, automation also makes it much easier to manage day-to-day operations, reducing costly mistakes.


“43% of small businesses either don’t track inventory or use a manual method”


Two-way stock sync, for example, allows our systems to communicate with your seller’s dashboard so that you have an overview of what’s happening with all products from sale to delivery. When items are sold online, your website is updated from our warehouse side to reflect the correct amount left, ensuring zero errors. This is important because 34% of businesses ship late because products that are not actually in stock are sold. With live inventory across multiple channels, Selazar sellers can ensure order success, serving their customers wherever they decide to engage.

Accurate monitoring of live information provides sellers with actionable information to help manage their business. With our data-driven approach, Selazar helps sellers develop and deploy customer-focused operations.



Software with a Service (SWAS)

Unlike other 3PLs, we not only offer logistical services such as pick-pack-ship, but we also control all our systems and tech in-house. We don’t outsource our software. We design it. This approach allows Selazar to implement updates and deploy new features with unmatched speed, as our development team has intimate knowledge of the product and how best to integrate new functionality. The highly experienced team undertakes constant aggressive QA testing, ensuring only reliable features are added to our service.

Our innovative tech team have deployed intelligent algorithms, automating the day-to-day processes of fulfilment, bringing the highest possible service level without the need for key personnel. Through our easy-to-understand dashboards, reporting on your success is straightforward, saving you time every day and every quarter.

By using our tech-first approach, we can deliver an agile, dynamic and iterative service like no other. Updates to operations are live from the next order placed – making rapid action to changing environments a breeze.

Our platform has APIs that easily integrate with your Shopify or WooCommerce store further expanding the automatic processes.

As sales are made online, you can track live updates for all your inventory. It’s easy, transparent, and automated. Inventory tracking is a critical component to shipping operations, and what’s also great with our software is that it can be monitored from anywhere.

When the power of automation is utilised, our partners have saved up to 5 hours a week. Let our powerful system do the heavy lifting for you by streamlining and simplifying your operations and network. Freeing your time to focus on those vigorous growth-focused goals.

Late Dispatch

Thanks to Selazars understanding of what motivates consumers, we negotiated industry-beating late dispatch times on our partner’s behalf. This consumer-focused innovation makes delivering a true Next-Day service possible, creating better experiences for your customer.

Dispatch is when a parcel is packaged and ready to be injected into the courier network for final-mile delivery service. All orders received before 7 pm are guaranteed same-day dispatch. This window far exceeds that of our competitors, with same-day dispatch windows that typically end at 2 pm, missing the peak sales period 5-8 pm. Yikes!

Though 7 pm is the cut-off for guaranteed dispatch, we are still picking and packing and dispatching up until 10 pm. Later pick and packing time ensures the best and quickest delivery times for your customers. This is the type of innovation you can expect when partnering with our 3pl services.


“Pay as you go” model

Speaking of innovations, we offer it in tech and shipping logistics as well as our approach to customer service. We do this by understanding what businesses need to grow and expand operations. For us, this means keeping costs down for you as much as possible, so you can grow exponentially. We are creative in how we became a more cost-effective solution than our competition. We do this through:


1) No fixed monthly storage fees

Why pay for storage if you have no more inventory in the warehouse? That is not fair to you, and we consider it bad business practice for 3pl’s who still use this model. We offer competitive pricing for the time your inventory is stored, but that’s it. When your product is gone, there are no more fees. As stock levels rise with new supply and fall with effective sales campaigns so too will storage costs. Keeping our structure and your operation closely linked has allowed for up to 40% cost saving for some partners.

2) No contracts

As standard, we don’t require contract commitments from our partners, why? Simple – we believe in our platform and the power it gives sellers. We know that once onboard, the time gained and additional capital you’ve saved will validate your decision to join over and over again.

We calculate costs based on the time taken and space used. Our warehouse operations are timed down to the second, so there are no hidden fees. The Selazar billing system allows you to see every step of the process to plan for your future. We offer some of the most competitive and lowest rates in the industry. For full details or a quote, speak with an expert today.


Maintain Brand Control with our custom packaging

Branding is highly important because it is how a company is perceived by the public. It not only identifies your product but distinguishes it from other products. You want to make a memorable impression on your customers and allow them to get to know you. At Selazar, we understand this. This is why we have custom branded solutions at our warehouses.

Giving up your brand control to another company (like Amazon sellers do) can be a scary process. You’ve spent so much time contemplating, organising, executing, and carefully designing your personalised packaging. You may have specific types of customised boxes, a particular kind of wrapping, or packaging inserts. You want the customer to receive an exceptional “unboxing experience.” We understand this critical task. When you transition to Selazar, you simply give us all the details, send your boxes and inserts to us, and our workers fulfil every detail. Should you want to make any changes, any updates to this process can be updated automatically via your Selazar dashboard and will take effect the same day. How easy is that?

Brand control is an important marketing tool. That’s why we have dedicated time and attention to it. Our warehouse operatives will carefully complete all the necessary components of your request so that your brand thrives the way you want it to. Your brand is an extension of our brand; therefore, it is handled with the utmost care and attention.


Our services

Warehouse storage and handling your inventory

Outsourcing all your products is exciting! You’ve come to a level of success where you finally have the capability to allow someone else to do the heavy lifting for you. We make this process as simple as possible for you so you can get on with growing your brand.

When we absorb partners into the Selazar 3pl fulfilment network, we work with you to transfer inventory to our fulfilment centre. We will walk you step by step through a process called Product Absorption. After your store has been absorbed into our system, we simply send you the printing labels for your inbound inventory so that when the products arrive at our warehouse, they will be scanned and made ready for processing, typically within 24 hours. These are the labels that will be used to manage your inventory for its life with Selazar. This is known as Inbound Stock Processing (ISP) and is seamless and easy to do.

When your products arrive at the warehouse, you can rest assured that your product inventory is safe and secure. Selazar offers 24/7 secure storage facilities. No more boxes stacked 5 meters high in your garage or place of business. No more worrying about managing what products you do or do not have. All you have to do is sit back and let Selazar’s innovative tech and strategic warehouse operations do the work for you. You can follow all updates via your Selazar portal.


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3PL Pick and Pack services

Picking and packing are important procedures that a 3pl like Selazar has created into a flawless process for accuracy and efficiency. When it comes to order fulfilment, it’s crucial that the products are chosen correctly and dispatched not long after the customer places the order online. This process is one of the biggest downfalls for many online business owners who fail to get their products delivered rapidly. Failing to get customers packages to them quickly will affect your bottom line. Slow service leads to cancelled orders, affecting repeat business. You’ve done all the hard work building a journey and converting content, images, copy, and using ads to grab their attention. Then, after all that capital and time investment, a poor fulfilment partner can still make you lose customers for life. With Lifetime Value (LTV) being a key metric for growth and investment, partnering with the right fulfilment partner is unavoidable and a critical element to your business.

Ecommerce warehousing saw an explosive boom in online orders during Covid with an 18% growth rate in the UK, and most experts project that it won’t slow down even after the pandemic is over. In a highly congested online marketplace, dispatch speed is your competitive advantage.


“70% of customers choose to purchase goods based on delivery options”



Selazar’s turnaround time for orders is 27 minutes on average, with a 99.9% pick accuracy rate. The entire process is updated through our online portal so that you know what is happening with your products. You will see notifications that read “your parcel has been dispatched” alongside tracking information all from your portal.



Product Bundling 3pl services

Growing your business, regardless of size, can be costly. Our system allows you to scale the way you want, giving you the confidence that we can support you no matter how you grow. Offering carefully curated product selections from your online store is simple to handle with our intuitive software.

You can increase AOV (average order value), clear slow-moving stock and gain efficiencies in shipping through multi-item fulfilment. Combine your hottest sellers with those less frequent sellers at a discounted rate and reap the rewards of more profitable fulfilment.

Creating and editing different bundles for your products is managed from your Selazar dashboard. Group two or more items together into a bundle, and they will automatically be shipped together. You will see all physical products that were shipped together with each order you receive.


Expanding your business operations

We are growth-focused. We know the limitations of inferior systems when business is thriving. Businesses need rapid solutions for scalability that alleviate the stresses of packaging and sending parcels. If sales are skyrocketing, this will only be good if companies can keep up with demand. Otherwise, the long tail curve will slope downwards due to cancellations or refunds. The long-term impact to brand will out way the short-term cost savings of self-fulfilment. Without the aid of technology in fulfilment, the time invested to process orders will grow exponentially until service falls through the floor.

Outsourcing your fulfilment to a company with quick turnaround times like Selazar can get you up and running within a few days. The onboarding process is simple with us. Book a free consultation.

Eco-Friendly Packaging

Not everyone is as aware of eco-friendly packaging as we are. As a value-driven company, we believe in responsible sustainability, a factor that is not only more cost-effective, safer, but more popular as well.

Also known as “green fulfilment,” eco-friendly packaging is included 100% across the board with Selazar. Did you know that more than 80% of customers feel that it is important for companies to design environmentally conscious products?  This conclusion is according to a survey that included over 6,000 consumers in 11 different countries. Three-quarters of those participants said they are currently buying more environmentally friendly products than they were five years ago. Eighty-one percent said they expect to buy more over the next five years.

Being socially responsible is not only good for business but good for the environment. That’s why we use only green fulfilment practices such as recyclable materials and refrain from using plastic packaging. You can rest assured that you’re partnering with a company utilising eco-responsible solutions.


Reliable Shipping Network

A shipping network is only as good as the ones who are doing the shipping, right?

As a 3pl fulfilment house, Selazar has partnered with the most reliable shipping companies for both domestic and international deliveries. Our trusted courier network can get packages in customers’ hands domestically within 24 – 48 hours. International delivery will range from 1 day (with UPS EU next-day air service) to a week. Same-day dispatch service is offered as a standard with shipping rates that are as low as £1.12.

As a 3pl, we proudly endorse UPS, Hermes, and Yodel.


Our Services in full

Why partner with Selazar 3pl?

As shown, there are many reasons to partner with a 3pl like Selazar. However, to narrow it down for you, we have chosen the top 3 following reasons below to partner with Selazar.

1) Save time

Handling fulfilment is a large and arduous task. Packaging, adding labels, and sending can take up to more than half your time. 43% of retailers ranked inventory management as their number one day to day challenge. We automate so you can innovate.

2) Save money

Are you adding employees to help you with the fulfilment process? Do you have to pay for your own storage space? Are you paying hefty delivery fees? These are all typical costs for B2C businesses. You save money when you use our fulfilment network, our warehouse, and our workers. We can break it down for you line by line if you wish in a discovery call.

3) Grow Your Business

So, you’re saving time, and you’re saving money. Great! Where do you invest that extra time and that extra money? Well, that’s up to you, of course, but marketing would be a smart move. Your business will be better off if you can focus all your energy on growing the business rather than handling mundane day-to-day tasks. The quicker your business will be able to grow and prosper.

Got any questions? Contact us today so we can help your business to thrive. No fuss, no headaches, just stream-lined intelligent automated 3pl operations.

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Warehouse Management & Innovation In A Post Brexit Era

Table Of Contents

1. Warehouse Space Post Brexit
2. Meeting the demand for Ecommerce Growth
3. Brexit Impact on UK Warehousing
4. Warehouse Management System (WMS)
5. 3PL Warehousing as a Customer-Focused Model

The Need For More Warehouse Space and Solutions Expands In The UK as eCommerce Continues To Boom In 2021.

While many people from the UK to the EU study the fallouts of a Coronavirus post-Brexit era, one fact remains: UK eCommerce is at an all-time high and will only get better. The new eco-system of warehouse management in a post-Brexit Covid era is rapidly developing.

According to Statista, in 2020, 87% of UK households made online purchases. Kooomo CEO Ciran Bollard has predicted UK ecommerce growth will explode, indicating that online retail spending in the UK will reach £75 billion by 2024. Now that more people are on the digital bandwagon, rising sales in 2021 have prompted companies to get more warehouse space. Retailers, 3pl’s, and other supply chains seek out more real estate from “last mile” delivery to big distribution centres. BNP Paribas Real Estate Research said warehouse space has increased by 73% since Covid.

“Covid 19 has accelerated pre-existing consumer trends and speeded up demand for online shopping at an incredible pace, resulting in a much greater need for warehouse space for retailers, supermarkets and third-party logistics providers. Changing consumer habits and uncertainty around the UK’s trading relationship with the EU are likely to result in continued up-tick in demand as businesses may look at bringing supply chains closer to home.”

– Ben Wiley, BNP Paribas Real Estate

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Meeting demand for eCommerce growth

The surge in online retail and distribution have garnered more investment and attention in the last year. Companies like Selazar are securing more financing to meet retailers’ growing space requirements as customer demand increases. Expanding warehouse operations is a high priority to meet the behemoth 2021 eCommerce markets needs and beyond.

Securing more investors is always a solution. Or rather, simply partnering with other companies and 3pl’s may be more beneficial options for e-tailers. As companies look ahead and plan long-term strategies for eCommerce growth, it makes sense to outsource warehousing operations to offer greater flexibility and lowers overall costs. Location is always a consideration as well.

3pl warehouses near motorways and major highways logistically have quicker access to customers and the markets. This can help retailers expand their demographics and their bottom line within and around the golden triangle.

The United Kingdom Warehousing Association just released a report that the vacancy rate for larger warehouses is 6.8% (only 2.2% inside the M25). The market is even tighter for food grade and temperature-controlled space. Just a decade ago, the national vacancy rate was 23%.

So, what does this mean for warehouse prices in the UK?

Impact of Brexit on UK warehousing

The company Knight Frank released an analysis finding that clearly outlines that it requires 1.36 million sq. ft of space for every billion pounds of online spend. By 2024 we could see an increase of 92 million sq. ft. Much of this growth is due to the grocery sector as well as online retail sales. Though the warehousing industry seems to be bouncing back more, UK supply chain companies will be competing for more for big commercial spaces as well as last-mile delivery.

The competitive landscape for space will most likely drive up costs with global industrial markets. As more products are being demanded online, more space will be required to fulfil the market. The spaces closer to significant transport areas with quick access to nearby concentrations of consumers will be the highest in demand.

Warehouse management system

To fully support and optimize warehousing and distribution functionality, it’s crucial to have the right warehouse management system. What is the new management system? Well, it’s not people. It’s technology. Specifically, it’s warehouse management software.

To engage successfully with inventory, fulfilment demands, returns, fully optimized and scalable automation software is needed. With all the Brexit changes, such as EORI numbers and custom declarations forms, having the right software helps to expedite a quicker process with little to no errors. If that information isn’t inputted prior and read accurately at the warehouse drop-off, this could cause more kinks in the supply chain delivery process.

Avoiding some of the most common 3pl logistics mistakes like slow or late shipments, poor inventory management, and errors in product details will create more success for your business and your customers.

You want to make sure your 3pl provider is doing this. Selazar currently has a 99.9% pick and pack accuracy rate because of its tech-first approach.

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Should you use 3pl warehousing?

As many retailers and brands are learning, warehousing and distribution are very expensive and can be ineffective as a pricing model when you’re mainly in the business of developing products. Therefore, UK 3pl’s like Selazar are the next best solution. When you don’t have to worry about packaging, sending items, dealing with returns, you can focus more on the customer.

Customers want a friendly experience and an easy process. They want quick delivery. Freeing up your time to focus on customer service and creating the best products will create raving fans and repeat business.

3pl warehousing and Efficiency as a customer-focused model

The truth is, Covid has opened “Pandora’s box” of online shopping. More customers have joined the home delivery revolution, and the demand for 24- and 48-hour delivery has increased. Without efficient systems to meet the needs of instant gratification, customers will begin to abandon ship increasingly. Managing warehouse inventory well is our responsibility to our industry and our customers.

Good warehouse management means being more efficient. Responsible 3pl warehousing should be a tech-first approach for both space and time. Digital mapping and routing workers correctly around the warehouse matters when every second counts. Selazar makes this simple by digitally assigning the correct route for picking and packing, ensuring the most efficient use of time possible. Also, increasing the dispatch cut off time into the evening makes service better. This means customers who order by 7 pm can still get same day dispatch. This is why Selazar has received a 2021 award nomination for “Warehouse Efficiency” by the Logistics Awards. Warehouse management has been a focal point for the company.


We live in an evolving world. Ensure that you have the right strategy, warehouse management, and partners to grow into the eCommerce market through 2021, and beyond.

Selazar has partnered with some of the biggest and best brands in the UK and EU. We offer the best eCommerce solutions for companies in an evolving online marketplace.

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Warehouse Storage: 3pl Warehousing & fulfilment centres

Table of contents

  1. Warehouse storage

  2. eCommerce warehousing

  3. What is inventory storage and inventory management?

  4. Self storage and warehouse leasing

  5. How to improve inventory accuracy

  6. When to switch to a 3pl


What is warehouse storage?

Warehouse storage pertains to any large facility used to store physical goods. This could be anything from clothes to electronics or planes. Some warehouses are empty, while others are organised with a large storage apparatus and pallets. There are a few types of storage.

For example, there is general warehouse storage for the public that seeks to store goods for a designated period of time in a single closet-like space. There is cold warehouse storage for grocery store suppliers. There is also regular storage for retail businesses that simply would like to keep stock and supplies for secure warehousing. Then, there is eCommerce warehousing.


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Ecommerce Warehousing

This type of warehouse storage is specifically used to store goods before they are sold to customers online. This is what Selazar does specifically as a 3pl. Responsibilities include keeping inventory secure in an organised environment, picking and packing the inventory when orders come in online, forecasting supply volumes, and tracking orders in real time. E-commerce warehousing ensures your orders are processed smoothly from intake to final mile delivery.


What is inventory storage?

Inventory management is an integral part of your eCommerce business. Inventory storage specifically refers to the logistics process of organising physical products in a controlled environment, like a warehouse or large space. The purpose is to organise the physical products so they can be easily managed, tracked, and quickly distributed to customers.

What established businesses and 3pl companies will tell you is that inventory management is a critical component of B2C eCommerce. With eCommerce warehousing, there is a myriad of processes to ensure optimal operations and smart inventory tracking practices; for better shipping and distribution.

Selazar warehouses are divided into alphabetised rows that organise small to large items. It also includes a custom packaging area, delivery pickup area, and special docking station for the inventory intake process. It is managed so that dispatch speed is much quicker while also being more accurate.


73% of customers expect affordable, fast deliveries.


What is inventory management?

inventory management, logistics service provider, 3pl solutions, 3pl providers, logistics outsourcing, wms system,storage, warehouse stock, cargo warehouse e warehouse, warehouse packaging,Implementing smart inventory management and tracking is critical for supply chain operations. The aim is to be aware of your inventory at any given time, and how much of it you have so you can manage your inventory levels correctly. Mismanaging products can lead to delays in getting products out to customers, reflecting badly on your business. 34 percent of businesses have shipped an order late because they inadvertently sold a product that was not in stock. Digital software can manage inventory with ease so that everyone is aware of what is or is not available.

Inventory management, like Selazar’s, uses innovative inventory software, automation, and digital mapping. Technically speaking there is a lot more than meets the eye with storage and distribution.


43% of retailers ranked inventory management as their number one day-to-day challenge


Inventory software

Selazar is revolutionising supply chain management through the medium of technology. As a 3pl, we offer services like storage, pick and pack, and shipping, but at our core are a software company. We have gathered an innovative tech team that has created a proprietary software for Selazar alone, uniquely developing an industry-leading API (Application Programming Interface).

When packages arrive in the warehouse at Selazar, they are already labelled, and Selazar scans them before allocating them. Each parcel is given a unique SKU number (Stock keeping unit). The Selazar algorithm automatically calculates the best area for parcels based on the boxes’ size and shape and the product amount. All the relevant data about the package is automatically synchronised, including product description, seller information, customs information, and more. Oh yeah, and it is all done with mobile phones.

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Within the Selazar portal, all information is automatically stored and can be seen from the warehouse worker’s mobile device to the end user (business owner) in real time.

2-way stock sync

Another added benefit of the Selazar platform is that it negates backorder issues. The system has a two-way sync with Shopify. Essentially, the stock that is held in our warehouse will synchronise with the number of units available in your store.

So, if you have 10 units of stock sitting in our warehouse, your Shopify store’s available stock level will also be 10 units. This allows your customers to freely purchase these items. If there is no stock of a particular unit in the warehouse, your Shopify store can be set up to show an item as being out of stock.

Stock management software such as this streamlines the entire process, greatly diminishing human error.


When a package is scanned in a distribution warehouse like Selazar, it is automatically assigned to a particular area – meaning pallet location or shelf location. This is all part of the intake stock process (ISP) After being assigned to a specific area, a worker takes the quickest route to the area through digital mapping. This allows for a streamlined and efficient process. The advantage of smart automation is that it allows us to not only move stock well during intake but also makes it easier to process large volumes of products. Packages are pre-labelled, and the scan upon intake provides all the necessary information about the product’s details making it simple, straightforward, and fast. After this process is complete and an order is placed online by a customer, a worker is automatically assigned again to pick and pack the products. The is known as pick and pack fulfilment. It is scanned again when ready and then dispatched, which updates live within your online shop.

Self-Storage is inefficient

Smaller businesses will often keep products within their home or local business or use a local storage company. This can be a satisfactory solution in the beginning, however, can disrupt the home or business environment as operations expand. Then they need to physically drive and drop off packages which are very time-consuming and expensive. Deliveries will take longer. Plus, the entire inventory must be managed by the same people who need to be focusing on marketing, customer service, and so much more. 38% of customers say they will never shop with a retailer again following a negative delivery experience.

Paying for a general storage unit somewhere locally to store your products may also seem like a clever idea, however, can be limited due to the availability of units. It also takes a lot more time to drive and pick up, causing further delays.

Remember that you will also be paying monthly for general storage units, so you must pay for all the days. This is not necessarily a more cost-effective solution. You are still paying for storage if you sell out of all your product before the month is over.

Selazar offers a pay-as-you-go model, also known as consumption-based pricing. . If you sell out of stock, there are no further fees.



Warehouse leasing

As businesses grow and develop, some may start to consider the idea of purchasing or leasing a physical space themselves for warehouse storage. After all, why not control the entire operation?

By doing this, your business is going to accrue a lot of extra risks. An increase in demand over the last year due to the pandemic means prices are also rising. One study confirms that the warehousing and storage industry is expected to boom over the next five years at a compound annual rate of 1.8% to £19.8billion. CBRE has reported that the industry was 111% higher in 2020 than compared to 2019.

If you do still try to accrue warehouse space, common costs associated include:

  • Leasing costs
  • Insurance costs
  • Utility costs
  • Staffing costs
  • Technology costs

These are reasons why a good 3pl provider is a more effective solution, saving your business hundreds or even thousands every month. On top of that, you have the added benefit of not having to deal with the fulfilment centre process, allowing you time to focus on growing the business.


Improving inventory accuracy

With millions of orders being processed every day globally, tracking inventory across multiple channels becomes more complex. 15% of inventory discrepancies have to do with systems not functioning properly or simply not communicating effectively across channels.

Without the proper management system there is no effective way to know:

  • The amount of product you have on hand
  • Quantity to be ordered to meet par levels
  • How par levels need to change based on sales
  • How to forecast upcoming sales seasons
  • Ongoing overhead costs

Keeping track of all these factors is liable to human error with antiquated ways of supply chain management. Using spreadsheets for smaller businesses is by no means a scalable solution. It is not automatic or efficient enough like smart automation.

Selazar has a 99.9% pick and pack accuracy rate, and their average order fulfilment time from online order to dispatch is under 30 minutes. With the average pick time being only 37 seconds on average, this keeps your costs low, because you are only charged for the time it takes to fulfil the order.


When to switch to 3pl services for warehousing and distribution

There are a lot of reasons why you may need to outsource your fulfilment operations. For example, if you are running out of space and growing faster than you can keep up with, it may be time to switch to a 3pl. Here are some more common issues:

1) Daily Service issues

Are your customers being let down on a frequent basis by slow delivery, damaged packaging, or wrong order fulfilment?

2) Shipping Costs

Is your bottom line being affected by lots of shipping costs?

3) Packing and shipping too complex

Are you struggling with special packaging on top of storage space and stacking? Then it may be time to switch.


You can let Selazar take care of all your storage, fulfilment, and shipping needs. We are the industry-leading 3pl with tech-forward solutions for your business. Call us today to find out more about how Selazar’s smart system helps sellers sell more.

Eco Friendly Packaging & Custom Packaging

A Guide to 3pl Packaging

Product packaging is more important than most would think. It’s an intricate process of 3pl logistics that is the precursor to the few non-digital touchpoints with customers. Before making any decisions for 3pl providers, clients should deeply understand their packaging requirements and objectives.

Selazar’s innovative approach to the fulfilment process and eco-friendly packaging combined with custom packaging provide more options for clients. We live in an age where people enjoy the aesthetics of custom packaging and appreciate companies’ social responsibility. As eCommerce continues to expand, so do packaging supplies for home delivery. These supplies have a reactionary impact on the planet unless more packaging companies take the initiative to implement sustainable packaging.


Table of Contents:

  1. Customer demand for sustainable packaging increases

  2. What is eco-friendly packaging?

  3. What is corrugated cardboard?

  4. What is eco-friendly tape?

  5. What is custom packaging?

  6. How to personalise custom packaging.




A new study has confirmed that consumers in North America, Asia, Europe, and the United Kingdom want eco-friendly packaging. More than 80% of the survey participants felt that it was important or extremely important for companies to design environmentally conscious products. This survey included over 6,000 consumers in 11 different countries. Three-quarters of those participants said they are currently buying more environmentally friendly products than they were five years ago. Eighty-one percent said they expect to buy more over the next five years.


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Custom packaging is all about brand recognition. One of the main components of brand loyalty is customer association with the set of values and beliefs of a company. It’s known as “Brand feeling.” How a customer feels about a product increases their affinity towards the brand. So, if a company is Earth-conscious, this further expands those positive feelings of security, respect & social approval. Use branded packaging to expand your marketing practices.

Both eco-friendly packaging and custom packaging co-exist in harmony with one another. Selazar is proud to offer Eco-packaging as standard but understands controlling the unboxing experience through custom packaging can increase sales.



Also known as “sustainable packaging” or “green packaging,” this Earth-friendly fulfilment alternative decreases our carbon footprint. The types of eco-packaging supplies associated with green packaging are renewable materials that are safe and sustainable.

For example, the environmental effects of single-use plastics are wasteful and demand more attention from the warehousing industry and 3pl’s. Plastic packaging waste generation in the UK amounts to approximately 2.2 million metric tons.  Plastic pollution threatens our ocean life and contaminates the world’s food chain.

Eco-friendly packaging is more than a simple choice; it’s a sustainable solution for the planet. Using supplies like recycled cardboard and paper for packages and fillers is smarter as well as safer. Using recyclable materials instead of plastic and Styrofoam greatly diminishes our global greenhouse emissions.

So, as governments and countries collaborate on climate change more in 2021 and beyond, green packaging will be a part of that future. Corrugated cardboard is the cornerstone of that sustainable future.


Corrugated cardboard

The major eco-responsible shipping option is corrugated cardboard. Corrugated packaging contains recycled materials. It is both recyclable as well as compostable and does not contain any dyes or bleaches like other manufacturing processes. It is also exceptionally durable and easily reusable.

This gift packaging solution is in high demand as ethical shopping has gained more praise in recent years. It’s also great for shipping companies because recyclable packaging reduces overall costs. It’s all upside.

Selazar uses 100% corrugated cardboard for shipping all their orders.


*Disclaimer: prices have been periodically increasing due to increased demand from the eCommerce boom. Production for corrugated cardboard has ramped up and prices are projected to stabilise and hopefully reduce over the next 12 months. The confederation of paper industries (CPI) released a statement in February (2021) stating there is a shortage of cardboard due to lockdown and Brexit.


Gummed Tape

As previously mentioned, plastic usage has reached an unsustainable level. Standard plastic sticky tape is made of polypropylene, which is not recycled in the UK. What this does is create an enormous amount of plastic waste in landfills. The alternative to this is gummed tape.

It’s also known as “water-activated tape,” and it has many benefits. It is very strong with enhanced temperature tolerance while also being cheaper, and of course, is environmentally friendly. It is also a good tamper-evident solution. Once the tape is removed from the box, it cannot be reapplied.

It is 100% recycled kraft paper saturated with a latex solution and natural latex-based adhesive. The tape is biodegradable, so perfect for landfills. For many reasons, more companies like Selazar are embracing this solution for all their warehouse operations.



Custom packaging in the 3pl industry provides an “unboxing experience.” It’s an extension of branding. Branded packaging is more than pretty decorations or labelling. It creates an affinity for a customer who associates with your brand values and brand identity, also known as brand building. It is the same reason people happily wear certain brands of clothes or drink certain brands of coffee, brand loyalty. They may like the brand’s iconography, the public persona, or how it just makes them feel. Creating an “unboxing experience” for customers with these associations creates attachments to a brand while also being more memorable. Therefore, many companies are embracing it.

Using specific text phrases on a box or leaving a personalised message for the buyer creates a strong non-digital touchpoint leaving a lasting impression. When customers shop in a physical retail store, they can feel more confident about their buying purchase because of the proximity to the product. Buying online can feel a bit more impersonal and detached because of the lack of physical connection to what they are buying. By adding customisations to the parcel that the customer receives, they will instantly connect with a brand. Brands with no customisations rely on one message resonating with all customers.

How can you personalise custom packaging?

There are many customisations you can do to your green packaging. Once you finish this process, Selazar works with you to make sure every custom detail of your boxing needs are perfectly executed and shipped. Canva published an article about custom packaging, saying, “if you have a product that a lot of other companies produce as well, try to be innovative how you display it.  Some of the customisation you can do include.

1. Custom boxing

You want to use a box that reflects your brand. Use packaging that is eye-catching and memorable. Large text, stylish patterns, or a unique logo are all custom differentials. Make it interesting.

2. Add a custom message card

Leaving a personalised message on a small card goes a long way. You could say, “welcome to the family” or “we appreciate your service.” It seems a small gesture but goes a long way toward customers feeling more appreciated. You could even add a quote that resonates with your product.

3. Be Bold

Using multiple colours and shapes is an effective way to stand out from the competition. Patterns are also very eye-catching.

4. Add an extra gift

When a customer receives something for free, it inspires more excitement and loyalty. By overdelivering, you increase your brand’s commitment. It could be something as simple as a coupon, USB drive with your logo, or link to a free download.

You can use many customisations to inspire customers and improve your brand’s awareness. Customised boxes, tissue paper, and branded packaging are good solutions to stand out.


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After seeing the possibilities for flexible packaging ideas, you want to make sure to choose a fulfilment partner that can provide green fulfilment solutions. Eco-friendly packaging and customisations should be expected with your 3pl logistics company. Smart packaging and creative packaging can make or break your business. Reach out to us today if you’d like help with your fulfilment and packaging solutions.