E commerce fulfilment and the growth of online shopping for health and wellness products is like a new fad diet; everyone is jumping on the bandwagon. Consumers are opting to buy supplements and fitness equipment online because it’s convenient. Why track down a high-street supplement store when everything they need is available at the click of a button?
And the demand for third party logistics, well it’s skyrocketing. Such growth has resulted in increased demand. As online retailers grow, 3PLs need streamlined fulfilment operations to make sure orders are reaching their customers safely and on time.
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Health and wellbeing economy
The health and wellness economy has grown rapidly in recent years, and eCommerce has played a major role in this growth. Online shopping has made it easier for consumers to access a wider range of health and wellness products, from fitness equipment to supplements and natural remedies. The COVID-19 pandemic further accelerated this trend, as consumers have sought to take control of their health and wellness in the face of the virus. The increased focus on health and wellness has also led to a rise in the number of new products and brands entering the market, creating even more options for consumers.
eCommerce has also been instrumental in driving the growth of niche markets within the health and wellness industry. For example, the popularity of plant-based and organic products has increased significantly in recent years, and eCommerce has made it easier for consumers to find and purchase these items. Additionally, eCommerce has enabled consumers to access a wider range of information and reviews about products, which has helped to increase consumer confidence and drive sales.
The health and wellness economy is expected to continue to grow in the coming years, and eCommerce will likely play a major role in this growth – in fact, the wellness market is expected to reach $4.5 trillion by 2027, growing at a CAGR of 6.3% during the forecast period (2021-2027).
As consumer preferences and lifestyles continue to evolve, eCommerce will provide a platform for new and innovative health and wellness products to reach a global audience. The increasing popularity of wellness and health-conscious lifestyles, combined with the convenience and accessibility of e-commerce, will likely continue to drive the growth of the health and wellness economy in the coming years. The upward trajectory of customers flocking online for health and wellness products is naturally having a large effect on health and wellness fulfilment.
Health and wellness E commerce fulfilment
As a 3PL, we combine human-centric solutions with technology to house and organise various products and SKU information for online sellers, then package and ship to customers worldwide through our vast courier network.
Devoted customers around any industry prefer getting their orders quickly, and health and wellness customers are no different. This is why an efficient 3pl with next day shipping and delivery helps brands build customer retention and loyalty in this industry.
Delivery experience matters and separates good brands from great brands. Focusing on your health and wellness products matters, but also paying attention to the customer experience does as well – sometimes more.
32% of customers will leave a brand after one bad experience, while 59% will walk away after two bad experiences.
Working with a trustworthy and reliable 3PL matters for your fitness and wellness-minded customer. Wellness brands can quickly elevate their brand by streamlining their online fulfilment needs.
Health and wellness product warehousing and order fulfilment
With fulfilment centres, Selazar carefully stores and handles various types of products from homewares to electronics, fashion to pet products. Handling products for the health and wellness industry is no different. Such as ambient foods or pet food, some products require special treatment for things like expiration dates. Selling outdated supplements or organic based products is something companies can’t afford to do – otherwise they can expect refunds and customer attrition.
Fast processing and technology capable options also help to reduce other seller issues while also helping to streamline health and wellness operations logistics. Inventory mismanagement is a big issue for many businesses – so it’s critical your 3pl uses technology powered solutions to reduce human error.
From Yoga mats to fitness equipment, the wellbeing industry encompasses a wide range of products we carefully manage to support E commerce businesses.
Wellness trends for health and fitness products being fulfilled
As for wellness trends, they’re like fashion trends but instead of a new pair of shoes, you’re buying a new yoga mat or meditation cushion. And let’s be real, who doesn’t want to be on trend, even if it’s just for a yoga class on Zoom.
Cannabidiol (CBD) is a non-psychoactive compound found in cannabis and hemp plants, and it has been gaining popularity as a natural remedy for various health conditions. CBD products, such as oils, capsules, and topicals, are widely available online and are becoming increasingly popular among consumers. In the UK alone, between 8 and 11% of UK adults use CBD products.
At-home fitness equipment
Since Covid people have been investing more in home gym equipment such as dumbbells, resistance bands, treadmills, and yoga mats to keep fit while staying at home. Currently, the at-home fitness equipment market is growing at a AGR OF 5.2%.
Air purifiers and air-cleaning plants
There has been an increased focus on indoor air quality. With products such as air purifiers and air-cleaning plants – more and more brands have seen a significant rise in demand in the last 2 years. The global residential air purifier market is anticipated to reach 6.7 billion USD by 2030.
Personalised supplements are formulated based on an individual’s unique nutritional needs, and are tailored to their specific health goals. These supplements are becoming increasingly popular as consumers look for more targeted and effective ways to support their health.
With the rise of remote work, many people are experiencing sleep issues, products such as weighted blankets, white noise machines, and sleep-tracking apps, have seen a significant rise in demand.
Third party logistics for health and wellness products
Using third-party logistics (3PL) for health and wellness online order fulfilment provides several benefits:
- Cost savings: 3PLs can help reduce shipping, storage, and handling costs for businesses.
- Improved efficiency: 3PLs use advanced technology and processes to streamline the order fulfilment process, leading to faster and more accurate order fulfilment.
- Scalability: 3PLs can handle large volume of orders, allowing businesses to quickly and easily scale their operations as demand grows.
- Access to expertise: 3PLs have extensive experience and expertise in health and wellness product handling and storage, ensuring proper handling and storage of sensitive items.
- Better customer experience: 3PLs can improve delivery times and increase the accuracy of order fulfilment, leading to a better customer experience and increased customer satisfaction.
- Flexibility: 3PLs offer a range of services and can be customised to meet the specific needs of a business.
Scaling your Health and wellness brand with custom solutions
If you want to scale your health and wellness brand, talk to us today. Selazar offers secure storage, pick and packing services – with shipping and returns management. We offer custom packaging for brand focus sellers while also being eco-friendly, and you can even apply for 90-day credit terms. Contact us today and speak to an expert about your E commerce fulfilment needs.